The Ministry of Trade in Turkey has introduced a new Regulation on Market Surveillance and Control of Products Offered to the Market through Remote Communication Tools, published on October 30, 2024. This forward-looking Regulation, set to take effect on January 1, 2025, establishes clear procedures and principles for the oversight of products sold via online and other remote communication channels.
As e-commerce and remote sales channels continue to expand, this Regulation seeks to enhance consumer safety, ensure fair competition, and uphold product standards in Turkey’s digital marketplace.
Scope of the Regulation
The Regulation addresses two key aspects of market oversight:
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Conditions for Market Offerings and Sale Announcements: It defines the requirements for businesses offering products via remote communication tools, such as e-commerce platforms, mobile apps, and telemarketing. These include compliance with product standards, accurate product descriptions, and proper labeling to prevent misleading practices.
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Market Surveillance and Inspection: It outlines the responsibilities of authorities in monitoring and inspecting products sold remotely to ensure compliance with safety, health, and environmental standards. This includes random checks, responding to consumer complaints, and taking action against non-compliant products or sellers.
Impact on Businesses
Businesses operating in Turkey’s online marketplace will need to align their practices with the new requirements by the January 2025 deadline. This includes ensuring their product offerings meet national standards, maintaining accurate records, and cooperating with market surveillance authorities. Non-compliance could result in penalties, including fines or removal of products from the market.
Benefits for Consumers
For consumers, the Regulation offers enhanced protection by ensuring that products sold online meet the same safety and quality standards as those in physical stores. It also increases transparency in online transactions, reducing the risk of encountering unsafe or counterfeit goods.
A Step Towards Safer Digital Commerce
This Regulation reflects Turkey’s commitment to adapting its legal framework to the rapidly evolving digital economy. By prioritizing consumer safety and fair trade practices, Turkey aims to foster a secure and competitive online marketplace that benefits both consumers and businesses alike.
If you would like to know more information about Market Surveillance requirements please feel free to contact iCertifi, your trusted partner.